Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN EUROPE ON A FAST CONNECTION

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#1 ASOS
0.08s Backend
0.4s Start Render
1.51s SpeedIndex
1.96s Largest Contentful Paint
3.1s Visually Complete
4.05s First CPU Idle
4.05s Time To Interactive
6.37s Fully Loaded

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#2 AMAZON
0.13s Backend
0.5s Start Render
0.86s Largest Contentful Paint
3.51s First CPU Idle
3.51s Time To Interactive
9s SpeedIndex
44.1s Visually Complete
48.03s Fully Loaded

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#3 AUCHAN
0.16s Backend
0.5s Start Render
0.69s Largest Contentful Paint
1.57s SpeedIndex
1.8s First CPU Idle
1.8s Time To Interactive
2.23s Fully Loaded
2.5s Visually Complete

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#4 CARREFOUR
0.11s Backend
0.5s Start Render
1.15s Largest Contentful Paint
4.46s SpeedIndex
5.74s First CPU Idle
5.74s Time To Interactive
6.3s Visually Complete
7.24s Fully Loaded

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#5 EDEKA
0.11s Backend
0.5s Start Render
0.7s Largest Contentful Paint
0.72s SpeedIndex
1.06s First CPU Idle
1.06s Time To Interactive
1.64s Fully Loaded
1.8s Visually Complete

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#6 TESCO
0.2s Backend
0.5s Start Render
0.85s First CPU Idle
0.85s Time To Interactive
0.95s Largest Contentful Paint
1.1s SpeedIndex
2.34s Fully Loaded
6.6s Visually Complete

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#7 REWE
0.42s Backend
1.2s Start Render
1.84s SpeedIndex
2.37s Largest Contentful Paint
4.09s First CPU Idle
4.09s Time To Interactive
5.03s Fully Loaded
6.9s Visually Complete

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#8 E.LECLERC
0.11s Backend
1.7s Start Render
1.7s Largest Contentful Paint
1.93s SpeedIndex
5.27s First CPU Idle
5.27s Time To Interactive
6.2s Visually Complete
8.54s Fully Loaded

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#9 LIDL
0.16s Backend
1.8s Start Render
2.32s SpeedIndex
2.35s Largest Contentful Paint
2.6s Visually Complete
3.63s First CPU Idle
3.63s Time To Interactive
6.63s Fully Loaded

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#10 ALDI
0.12s Backend
2s Largest Contentful Paint
3.6s Start Render
3.6s First CPU Idle
3.6s Time To Interactive
3.6s Visually Complete
3.61s SpeedIndex
3.67s Fully Loaded

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