Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN EUROPE ON A FAST CONNECTION

See full dashboard comparing all sites >

#1 ALDI
0.11s Backend
0.3s Start Render
1.06s First CPU Idle
1.06s Time To Interactive
1.45s SpeedIndex
1.49s Largest Contentful Paint
9.3s Visually Complete
9.58s Fully Loaded

Explore why this site is the fastest >

#2 EDEKA
0.11s Backend
0.4s Start Render
0.63s SpeedIndex
1.13s Largest Contentful Paint
1.2s Visually Complete
2.46s First CPU Idle
2.46s Time To Interactive
2.62s Fully Loaded

Explore this site >

#3 TESCO
0.27s Backend
0.5s Start Render
0.81s First CPU Idle
0.81s Time To Interactive
1.08s Largest Contentful Paint
3.73s SpeedIndex
8.55s Fully Loaded
11.8s Visually Complete

Explore this site >

#4 ASOS
0.14s Backend
0.6s Start Render
1.29s SpeedIndex
1.49s Largest Contentful Paint
2.45s First CPU Idle
2.45s Time To Interactive
3.1s Visually Complete
6.46s Fully Loaded

Explore this site >

#5 AUCHAN
0.16s Backend
0.6s Start Render
0.7s Largest Contentful Paint
1.82s First CPU Idle
1.82s Time To Interactive
2.58s Fully Loaded
3.42s SpeedIndex
7.9s Visually Complete

Explore this site >

#6 CARREFOUR
0.19s Backend
0.6s Start Render
1.48s Largest Contentful Paint
1.86s First CPU Idle
1.86s Time To Interactive
2.31s SpeedIndex
6.1s Visually Complete
7.31s Fully Loaded

Explore this site >

#7 AMAZON
0.21s Backend
0.6s Start Render
0.65s Largest Contentful Paint
1.8s Visually Complete
3.14s First CPU Idle
3.14s Time To Interactive
8.54s SpeedIndex
36.91s Fully Loaded

Explore this site >

#8 REWE
0.42s Backend
1.1s Start Render
1.58s SpeedIndex
1.66s Largest Contentful Paint
3.84s First CPU Idle
3.84s Time To Interactive
4.01s Fully Loaded
5.8s Visually Complete

Explore this site >

#9 E.LECLERC
0.09s Backend
1.6s Start Render
2.6s Largest Contentful Paint
4.13s SpeedIndex
4.14s First CPU Idle
4.14s Time To Interactive
8.47s Fully Loaded
9.7s Visually Complete

Explore this site >

#10 LIDL
0.23s Backend
1.8s Start Render
1.98s SpeedIndex
1.98s Largest Contentful Paint
2.05s First CPU Idle
2.05s Time To Interactive
2.3s Visually Complete
6.51s Fully Loaded

Explore why this site is the slowest >