Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN EUROPE ON A FAST CONNECTION

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#1 AMAZON
0.13s Backend
0.4s Start Render
0.65s Largest Contentful Paint
1.58s First CPU Idle
1.58s Time To Interactive
1.7s Visually Complete
8s SpeedIndex
42.52s Fully Loaded

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#2 ASOS
0.09s Backend
0.5s Start Render
1.58s SpeedIndex
2.04s Largest Contentful Paint
3.4s Visually Complete
4.49s First CPU Idle
4.49s Time To Interactive
6.71s Fully Loaded

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#3 EDEKA
0.12s Backend
0.5s Start Render
0.73s SpeedIndex
1.1s Largest Contentful Paint
1.3s Visually Complete
2.45s First CPU Idle
2.45s Time To Interactive
2.56s Fully Loaded

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#4 TESCO
0.2s Backend
0.5s Start Render
0.86s Largest Contentful Paint
1.82s First CPU Idle
1.82s Time To Interactive
2.1s SpeedIndex
8.38s Fully Loaded
11.7s Visually Complete

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#5 AUCHAN
0.17s Backend
0.6s Start Render
1.08s Largest Contentful Paint
1.2s Visually Complete
1.47s SpeedIndex
1.91s First CPU Idle
1.91s Time To Interactive
2.77s Fully Loaded

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#6 CARREFOUR
0.11s Backend
0.7s Start Render
1.17s Largest Contentful Paint
2.1s SpeedIndex
4.76s First CPU Idle
4.76s Time To Interactive
5.1s Visually Complete
6.76s Fully Loaded

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#7 REWE
0.39s Backend
1.2s Start Render
1.81s SpeedIndex
1.81s Largest Contentful Paint
3.57s First CPU Idle
3.57s Time To Interactive
4.42s Fully Loaded
6.3s Visually Complete

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#8 LIDL
0.15s Backend
1.6s Start Render
1.99s Largest Contentful Paint
2.06s SpeedIndex
2.4s Visually Complete
3.47s First CPU Idle
3.47s Time To Interactive
8.53s Fully Loaded

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#9 E.LECLERC
0.1s Backend
1.7s Start Render
2.81s Largest Contentful Paint
2.96s SpeedIndex
4.64s First CPU Idle
4.64s Time To Interactive
8.44s Fully Loaded
9.8s Visually Complete

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#10 ALDI
0.12s Backend
2.07s Largest Contentful Paint
2.35s Fully Loaded
3.5s Start Render
3.5s First CPU Idle
3.5s Time To Interactive
3.88s SpeedIndex
7.3s Visually Complete

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