Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN USA ON A FAST CONNECTION

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#1 EBAY
0.19s Backend
0.4s Start Render
0.79s Largest Contentful Paint
3.46s SpeedIndex
4.61s First CPU Idle
4.61s Time To Interactive
8.02s Fully Loaded
8.6s Visually Complete

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#2 TARGET
0.25s Backend
0.4s Start Render
0.96s SpeedIndex
1.98s Largest Contentful Paint
3s Visually Complete
4.06s First CPU Idle
4.06s Time To Interactive
10.09s Fully Loaded

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#3 AMAZON
0.11s Backend
0.5s Start Render
0.8s Largest Contentful Paint
0.9s Visually Complete
2.69s First CPU Idle
2.69s Time To Interactive
7.19s SpeedIndex
42.37s Fully Loaded

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#4 ALIEXPRESS
0.15s Backend
0.6s Start Render
1.21s Largest Contentful Paint
3.29s SpeedIndex
5.42s First CPU Idle
5.42s Time To Interactive
7s Visually Complete
15.36s Fully Loaded

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#5 LOWES
0.5s Backend
0.6s Start Render
0.88s Largest Contentful Paint
0.94s SpeedIndex
4s Visually Complete
4.65s First CPU Idle
4.65s Time To Interactive
15.96s Fully Loaded

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#6 ETSY
0.43s Backend
0.8s Start Render
1.31s SpeedIndex
1.35s Largest Contentful Paint
1.6s Visually Complete
2.01s First CPU Idle
2.01s Time To Interactive
9.55s Fully Loaded

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#7 WALMART
0.67s Backend
1s Start Render
1.7s Largest Contentful Paint
2.97s First CPU Idle
2.97s Time To Interactive
9.86s SpeedIndex
21.43s Fully Loaded
26.5s Visually Complete

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#8 WISH
0.99s Backend
1.2s Start Render
4.38s SpeedIndex
5.45s Largest Contentful Paint
12.26s First CPU Idle
12.26s Time To Interactive
12.32s Fully Loaded
17.6s Visually Complete

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#9 HOME DEPOT
0.18s Backend
1.5s Start Render
3.08s Largest Contentful Paint
6.07s First CPU Idle
6.07s Time To Interactive
6.39s SpeedIndex
11.56s Fully Loaded
13.2s Visually Complete

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#10 SEARS
0.46s Backend
1.5s Start Render
2.98s SpeedIndex
3.12s Largest Contentful Paint
9.5s Visually Complete
11.91s First CPU Idle
11.91s Time To Interactive
14.08s Fully Loaded

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