Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN USA ON A FAST CONNECTION

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#1 ALIEXPRESS
0.22s Backend
0.5s Start Render
2.58s SpeedIndex
2.88s Largest Contentful Paint
5.63s First CPU Idle
5.63s Time To Interactive
15.41s Fully Loaded
17s Visually Complete

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#2 EBAY
0.2s Backend
0.5s Start Render
0.91s Largest Contentful Paint
2.5s SpeedIndex
4.12s First CPU Idle
4.12s Time To Interactive
8.5s Visually Complete
9.25s Fully Loaded

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#3 AMAZON
0.12s Backend
0.6s Start Render
0.88s Largest Contentful Paint
1.5s Visually Complete
3.48s First CPU Idle
3.48s Time To Interactive
11.08s SpeedIndex
49.09s Fully Loaded

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#4 SEARS
0.23s Backend
0.8s Start Render
0.99s SpeedIndex
1.07s Largest Contentful Paint
1.8s Visually Complete
1.87s First CPU Idle
1.87s Time To Interactive
17.73s Fully Loaded

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#5 ETSY
0.48s Backend
0.9s Start Render
1.42s SpeedIndex
1.9s Visually Complete
1.91s Largest Contentful Paint
2.17s First CPU Idle
2.17s Time To Interactive
7.68s Fully Loaded

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#6 WALMART
0.6s Backend
1.2s Start Render
1.56s Largest Contentful Paint
6.45s First CPU Idle
6.45s Time To Interactive
8.15s SpeedIndex
21.59s Fully Loaded
26.6s Visually Complete

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#7 TARGET
0.19s Backend
1.4s Start Render
2.53s SpeedIndex
3.44s Largest Contentful Paint
3.5s Visually Complete
4.57s First CPU Idle
4.57s Time To Interactive
7.41s Fully Loaded

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#8 WISH
0.56s Backend
1.6s Start Render
2.28s Largest Contentful Paint
3.83s SpeedIndex
7.85s First CPU Idle
7.85s Time To Interactive
11.41s Fully Loaded
16s Visually Complete

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