Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN USA ON A FAST CONNECTION

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#1 AMAZON
0.12s Backend
0.4s Start Render
0.86s Largest Contentful Paint
3.42s First CPU Idle
3.42s Time To Interactive
7.95s SpeedIndex
26.91s Fully Loaded
27.9s Visually Complete

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#2 EBAY
0.19s Backend
0.5s Start Render
0.98s Largest Contentful Paint
1.94s SpeedIndex
2.1s Visually Complete
3.82s First CPU Idle
3.82s Time To Interactive
4.26s Fully Loaded

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#3 TARGET
0.18s Backend
0.5s Start Render
0.82s SpeedIndex
0.9s Visually Complete
2.08s Largest Contentful Paint
3.84s First CPU Idle
3.84s Time To Interactive
6.61s Fully Loaded

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#4 ALIEXPRESS
0.25s Backend
0.7s Start Render
2.67s SpeedIndex
2.98s Largest Contentful Paint
4.5s First CPU Idle
4.5s Time To Interactive
6.5s Visually Complete
15.19s Fully Loaded

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#5 KOHLS
0.2s Backend
0.7s Start Render
1.25s Largest Contentful Paint
9.47s First CPU Idle
9.47s Time To Interactive
12s Visually Complete
12.92s SpeedIndex
116.6s Fully Loaded

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#6 ETSY
0.44s Backend
0.9s Start Render
1.46s SpeedIndex
1.79s Largest Contentful Paint
2.1s Visually Complete
2.13s First CPU Idle
2.13s Time To Interactive
2.99s Fully Loaded

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#7 WALMART
0.62s Backend
1s Start Render
1.61s Largest Contentful Paint
6.58s First CPU Idle
6.58s Time To Interactive
9.97s SpeedIndex
21.72s Fully Loaded
26.9s Visually Complete

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#8 WISH
0.47s Backend
1.7s Start Render
3.5s SpeedIndex
4.08s Largest Contentful Paint
11.29s First CPU Idle
11.29s Time To Interactive
11.56s Fully Loaded
18.6s Visually Complete

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#9 COSTCO
0.2s Backend
1.73s Largest Contentful Paint
1.8s Start Render
4.6s SpeedIndex
6.21s First CPU Idle
6.21s Time To Interactive
16.46s Fully Loaded
19.9s Visually Complete

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#10 SEARS
0.73s Backend
2.27s Largest Contentful Paint
3.1s Start Render
3.23s SpeedIndex
7.4s Visually Complete
8.08s First CPU Idle
8.08s Time To Interactive
16.5s Fully Loaded

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