Exploring performance and conversion rates just got easier
Demonstrating the impact of performance on your users – and on your business – is one of the best ways to get your company to care about the speed of your site.
Tracking goal-based metrics like conversion rate alongside performance data can give you richer and more compelling insights into how the performance of your site affects your users. This concept is not new by any means. In 2010, the Performance and Reliability team I was fortunate enough to lead at Walmartlabs shared our findings around the impact of front-end times on conversion rates. (This study and a number of other case studies tracked over the years can be found at WPOstats.)
Setting up conversion tracking in SpeedCurve RUM is fairly simple and definitely worthwhile. This post covers:
- What is a conversion?
- How to track conversions in SpeedCurve
- Using conversion data with performance data for maximum benefit
- Conversion tracking and user privacy
What is page bloat? And how is it hurting your business, your search rank, and your users?
For more than ten years, I've been writing about page bloat, its impact on site speed, and ultimately how it affects your users and your business. You might think that this topic would be played out by now, but every year I learn new things – beyond the overarching fact that pages keep getting bigger and more complex, as you can see in this chart, using data from the HTTP Archive.
In this post, we'll cover:
- How much pages have grown over the past year
- How page bloat hurts your business and – at the heart of everything – your users
- How page bloat affects Google's Core Web Vitals (and therefore SEO)
- If it's possible to have large pages that still deliver a good user experience
- Page size targets
- How to track page size and complexity
- How to fight regressions
SpeedCurve Recipes: Multi-step test scripting made easy!
You may already know that SpeedCurve lets you test multiple URLs for a site across a wide selection of browsers, devices, connection types, and geolocations.
You may also know that SpeedCurve lets you add synthetic scripts to your test settings, which lets you easily do things like simulate a repeat view or block a third party.
But did you also know that we've made it easy to simulate more complex use cases? These include:
- User journeys through your site
- Checkout processes
- Submit a login form
- SPA and AJAX navigations
- Set cookies
Keep reading to learn how Recipes make it easy for you to test a variety of scenarios that can help you understand how your visitors are experiencing your site – and how to improve their experience!
Farewell FID... and hello Interaction to Next Paint!
Today at Google I/O 2023, it was announced that Interaction to Next Paint (INP) is no longer an experimental metric. INP will replace First Input Delay (FID) as a Core Web Vital in March of 2024.
It's been three years since the Core Web Vitals initiative was kicked off in May 2020. In that time, we've seen people's interest in performance dramatically increase, especially in the world of SEO. It's been hugely helpful to have a simple set of three metrics – focused on loading, interactivity, and responsiveness – that everyone can understand and focus on.
During this time, SpeedCurve has stayed objective when looking at the CWV metrics. When it comes to new performance metrics, it's easy to jump on hype-fuelled bandwagons. While we definitely get excited about emerging metrics, we also approach each new metric with an analytical eye. For example, back in November 2020, we took a closer look at one of the Core Web Vitals, First Input Delay, and found that it was sort of 'meh' overall when it came to meaningfully correlating with actual user behavior.
Now that INP has arrived to dethrone FID as the responsiveness metric for Core Web Vitals, we've turned our eye to scrutinizing its effectiveness.
In this post, we'll take a closer look and attempt to answer:
- What is Interaction to next Paint?
- How does INP compare to FID?
- What is a 'good' INP result?
- Will there be differences between INP collected in RUM vs. Chrome User Experience Report (CrUX)?
- What correlation does INP have with real user behavior?
- When should you start caring about INP?
- How can you see INP for your own site in SpeedCurve?
Onward!
NEW! Lighthouse 10, Core Web Vitals updates, and Interaction to Next Paint
There is a lot of excitement in the world of web performance these days, and April has been no exception! At SpeedCurve, we've been focused on staying on top of the items that affect you the most.
Here is a look at what's new in SpeedCurve:
- Support for Lighthouse 10, including metric scoring changes as well as audits
- Updated RUM Core Web Vitals, including the much-anticipated addition of Interaction to Next Paint (INP)
All of this work driven by the community is having a big impact in our collective goal to make performance accessible for everyone.
Read on to learn more about these exciting changes!
NEW! Home, Site, Page and Tests dashboards
Things have been busy over here at SpeedCurve HQ! Coming off of the back of our latest RUM Compare dashboard release, we are super excited to launch four new dashboards to make your life better, your work easier, and your websites faster.
- Home - Well, now you have one. We needed a place for folks to land when they were jumping into all that SpeedCurve has to offer. The newly released Home page is a great starting place, pulling together views of both RUM and Synthetic data and directing you on where to dig in next.
- Sites - We've rebuilt our Sites dashboard to give you a holistic look across all of the URLs you are monitoring. Start here to understand which areas of your site need the most attention and identify areas you can have the most impact.
- Pages - This detailed view gives you trended information for all the metrics you know and love. Easily identify areas of opportunity and how things are performing over time for specific pages you are monitoring.
- Tests - We've had a lot of requests for this, so we're happy to deliver it. You can now see a list of your latest synthetic tests and spot any failed tests.
Let's take a look!
Why you need to know your site's performance plateau (and how to find it)
"I made my pages faster, but my business and user engagement metrics didn't change. WHY???"
"How do I know how fast my pages should be?"
"How can I demonstrate the business value of performance to people in my organization?"
If you've ever asked yourself any of these questions, then you could find the answers in identifying and understanding the performance plateau for your site.
What is the "performance plateau"?
The performance plateau is the point at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.
In other words, if your performance metrics are on the performance plateau, making them a couple of seconds faster probably won't help your business.
The concept of the performance plateau isn't new. I first encountered it more than ten years ago, when I was looking at data for a number of sites and noticed that – not only was there a correlation between performance metrics and business/engagement metrics – there was also a noticeable plateau in almost every correlation chart I looked at.
A few months ago someone asked me if I've done any recent investigation into the performance plateau, to see if the concept still holds true. When I realized how much time has passed since my initial research, I thought it would be fun to take a fresh look.
In this post, I'll show how to use your own data to find the plateau for your site, and then what to do with your new insights.
2022 in review: New dashboards, Core Web Vitals enhancements, third-party tracking & more!
Every year feels like a big year, and 2022 has been no exception. Not only did we celebrate our ninth birthday (!!!) we also:
- Launched a series of new and improved dashboards to help you identify and fix your performance issues more quickly and efficiently (More on those below.)
- Expanded our test agent locations to bring you even more places to test from worldwide
- Jumped into in-person events, and were so happy to catch up with some of you at SmashingConf and performance.now() (You can watch videos of my talk about performance budgets and Andy Davies' talk about third parties.)
Keep reading for a full recap of the past year...
NEW! RUM Compare dashboard
Exploring real user (RUM) data can be a hugely enlightening process. It uncovers things about your users and their behavior that you never might have suspected. That said, it's not uncommon to spend precious time peeling back the layers of the onion, only to find false positives or uncertainty in all that data.
At SpeedCurve, we believe a big part of our job is making your job easier. This was a major driver behind the Synthetic Compare dashboard we released last year, which so many of you given us great feedback on.
As you may have guessed, since then we've been hard at work coming up with the right way to explore and compare your RUM datasets using a similar design pattern. Today, we are thrilled to announce your new RUM Compare dashboard!
With your RUM Compare dashboard, you can easily generate side-by-side comparisons for any two cohorts of data. Some of the many reasons you might want to do this include:
- Improve Core Web Vitals by identifying the tradeoffs between pages that have different layout and construction
- Triage a performance regression related to the latest change or deployment to your site by looking at a before/after comparison
- Explore and compare different out-of-the-box cohorts, such as device types, geographies, page labels, and more
- Analyze A/B tests or experiments to understand which had the most impact on user behavior, as well as performance
- Optimize your funnel by understanding differences between users that convert or bounce from your site and users who don't
- Evaluate CDN performance by exploring the impact of time-of-day traffic patterns
Let's take a tour...
Page labels: Why they are important and how to use them
Labeling your pages in your synthetic and real user monitoring (RUM) tools is a crucial step in your performance monitoring setup. We recently released some exciting new capabilities for labeling your RUM pages that we want to share with you. This is also a great opportunity to reiterate why page labels are important, and to show you how easy it is to apply labels to your pages.
Why should I care about page labels?
There are so many benefits to labeling your pages in both your synthetic and real user monitoring (RUM) tools. Page labels give you the ability to:
- Compare and benchmark similar pages across different sites
- Create more meaningful performance budgets in RUM
- Correlate RUM data with synthetic diagnostics in the same charts (e.g., for Core Web Vitals that are measurable in synthetic and RUM)
- Prioritize performance optimizations according to their projected impact on real users
Ready to learn more? Let's get to it!
