One of the best parts of my job is getting to talk to so many people from so many different companies about web performance. Every company is different, and I learn a ton from talking to each one. But one question that almost every person asks me – regardless of what industry they're in or the size of their organization – is this:
How can I create a stronger culture of web performance at my company?
Creating a performance culture means creating a feedback loop in your company or team that looks like this:
In other words: Get people to care, show them what they can do to help, and then give them positive reinforcement when you get results. It's basic human psychology, and it might seem obvious when you see it in a super-simple graphic. But it's surprisingly easy to miss these steps and instead skip ahead to the part where you invest in awesome performance tools, and then wonder why all your performance efforts feel like such a painful uphill slog.
In this post, I'm going to share some proven tips and best practices to help you create a healthy, happy, celebratory performance culture.